PSA: Supporting Title IX
Writer’s Memo
Megan Strasser
This PSA video was created in order to inform the general public about the amendment put into place in 1972, Title IX. As shown by the video, this amendment was put into place in order to give women the opportunity to participate in athletics. I feel as if this amendment is not very well known; therefore, I wanted to show how women would not have these opportunities if Congress never passed it. This public service announcement is directed towards women, who have been discriminated against, and never had the opportunity to participate in certain activities. It is also directed towards the general public in order to show how Title IX has truly made progress throughout the years, and has opened up a whole new world for women. This video was created using sounds, images, and features to get the message across. First, the song “Life In Technicolor” by Coldplay was used as background music in order to give viewers the feeling of progression throughout the years. The voice over was used in order to provide more information to the views about the amendment and add more to the video as whole. The pictures used were picked out to represent a wide variety of sports and athletic teams. The graphics in the beginning were black and white and rustic looking and became more modern as the video progressed. There is an image shown with key words of the written amendment in order to allow viewers to understand the main idea of this amendment. This was to show how far athletics have come since 1972. Near the end of the video, a clip of a women’s athletic team is provided in order to show that women are very successful in athletics and if it weren’t for Title IX, this wouldn’t be possible. I think this video is very uplifting and cheerful. Women fought for their rights and pushed in order to receive rights equal to men. I think this video represents this idea very well. Overall, I hope people see how this amendment has changed the lives of many women.
